When you enter our Edge Theory Cold Plunges at ARC, your skin temperature will drop, setting off the body’s evolutionary fight or flight response to protect itself. Your body will rush blood from your extremities to your core in an effort to maintain your core temperature. When your skin warms, all of our fight-or-flight chemicals come rushing back out into the body. The RUSH is amazing! This “chemical flush” is a game changer! You can do this, our staff will be right there guiding you!